Chapman Bright info@chapmanbright.com https://video.chapmanbright.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Chapman Bright episodic no https://video.chapmanbright.com/files/rv0.0/sitelogo.gif https://video.chapmanbright.com http://video.chapmanbright.com/why-agile-scrum-is-great-to <p>Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value.</p><p><a href="http://video.chapmanbright.com/why-agile-scrum-is-great-to"><img src="http://video.chapmanbright.com/49543326/50333817/ff06f58dd0c5c77391ce2fc6859c1e27/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333817 Fri, 31 Aug 2018 00:00:00 GMT Why Agile SCRUM is great to implement marketing automation - #MarTechFriday... Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value. Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value. Chapman Bright 01:58 <p>Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value.</p><p><a href="http://video.chapmanbright.com/why-agile-scrum-is-great-to"><img src="http://video.chapmanbright.com/49543326/50333817/ff06f58dd0c5c77391ce2fc6859c1e27/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Agile Diederik Martens Implementation Marketing Automation #MarTechFriday SCRUM SMOps http://video.chapmanbright.com/whitespaces-and-email-salutation <p>Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting.<p></p> <p>This video has some @Marketo related topics, but could also apply to other marketing automation platforms.</p> <p>[[German example]]<br> #if ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Herr" )<br> Sehr geehrter ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Frau" )<br> Sehr geehrte ${lead.Salutation} ${lead.LastName},<br> #else<br> Sehr geehrte Damen und Herren,<br> #end</p> <p>[[English Example]]<br> #if ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear ${lead.Salutation},<br> #else<br> Dear Sir or Madam,<br> #end</p></p><p><a href="http://video.chapmanbright.com/whitespaces-and-email-salutation"><img src="http://video.chapmanbright.com/49543329/50333815/073dfbc7583463f4acc99cb8207f5266/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333815 Fri, 10 Aug 2018 00:00:00 GMT Whitespaces and Email Salutation Tokens Scripts - #MarTechFriday 2018-33 Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting. This video has some @Marketo related topics, but could also apply to other marketing automation platforms. [[German example]] #if ( ${lead.LastName} ne "" ${lead.Salutation} eq "Herr" ) Sehr geehrter ${lead.Salutation} ${lead.LastName}, #elseif ( ${lead.LastName} ne "" ${lead.Salutation} eq "Frau" ) Sehr geehrte ${lead.Salutation} ${lead.LastName}, #else Sehr geehrte Damen und Herren, #end [[English Example]] #if ( ${lead.Salutation} ne "" ${lead.MiddleName} ne "" ${lead.LastName} ne "" ) Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} ne "" ${lead.LastName} ne "" ) Dear Sir or Madam ${lead.MiddleName} ${lead.LastName}, #elseif ( ${lead.Salutation} ne "" ${lead.MiddleName} eq "" ${lead.LastName} ne "" ) Dear ${lead.Salutation} ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} eq "" ${lead.LastName} ne "" ) Dear Sir or Madam ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} eq "" ${lead.LastName} eq "" ) Dear Sir or Madam, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} ne "" ${lead.LastName} eq "" ) Dear Sir or Madam, #elseif ( ${lead.Salutation} ne "" ${lead.MiddleName} eq "" ${lead.LastName} eq "" ) Dear ${lead.Salutation}, #else Dear Sir or Madam, #end Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting. This video has some... Chapman Bright 03:11 <p>Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting.<p></p> <p>This video has some @Marketo related topics, but could also apply to other marketing automation platforms.</p> <p>[[German example]]<br> #if ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Herr" )<br> Sehr geehrter ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Frau" )<br> Sehr geehrte ${lead.Salutation} ${lead.LastName},<br> #else<br> Sehr geehrte Damen und Herren,<br> #end</p> <p>[[English Example]]<br> #if ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear ${lead.Salutation},<br> #else<br> Dear Sir or Madam,<br> #end</p></p><p><a href="http://video.chapmanbright.com/whitespaces-and-email-salutation"><img src="http://video.chapmanbright.com/49543329/50333815/073dfbc7583463f4acc99cb8207f5266/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Diederik Martens Email Tokens Marketo Salutation SMOps Velocity Email Script http://video.chapmanbright.com/scoring-buying-journey-stages <p>Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.</p><p><a href="http://video.chapmanbright.com/scoring-buying-journey-stages"><img src="http://video.chapmanbright.com/49543314/50333816/8be61b8bd4e8acb61c3da18ac34db9ac/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333816 Mon, 06 Aug 2018 00:00:00 GMT Scoring buying journey stages - #MarTechFriday 2018-32 Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video. Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's... Chapman Bright 01:54 <p>Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.</p><p><a href="http://video.chapmanbright.com/scoring-buying-journey-stages"><img src="http://video.chapmanbright.com/49543314/50333816/8be61b8bd4e8acb61c3da18ac34db9ac/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Buying Journeys Diederik Martens Marketing Automation Marketo #MarTechFriday SiriusDecisions SMOps